Squarespace Brand Transition + Website Refresh
THE SITUATION
An established interior design studio was transitioning from one company brand identity to another and needed their website to reflect the change cleanly and cohesively across every touchpoint.
The existing Squarespace site already had strong foundations, but the rebrand required careful updates across content, visuals, media references, SEO structure, and backend organization.
THE CHALLENGE
The transition needed to feel seamless — not like a disconnected redesign.
Brand references across the website, media mentions, imagery, and backend content needed to be updated carefully while maintaining consistency, usability, and search visibility.
The studio also wanted a site that was easier to maintain long-term without disrupting the elevated visual experience of the brand.
WHAT I BUILT
Updated all brand references and website content across the Squarespace site
Refreshed photography and visual assets throughout the site
Updated media/news references and supporting brand materials
Cleaned up navigation and overall site structure
Implemented foundational SEO improvements including metadata, page structure, and image optimization
Performed additional SEO refinements to support long-term search visibility
Organized backend content and page management for easier ongoing maintenance
Platform: Squarespace
Services: Website Management, SEO, Brand Transition Support, Content Updates
THE RESULT
The final website reflected the studio’s updated brand direction while maintaining a polished, editorial feel aligned with their work.
The refreshed structure improved clarity, usability, and long-term maintainability — and the client loved the final result.
