Fantasy Sports Platform
Built and managed operational systems for a women’s sports media platform spanning editorial publishing, fantasy gaming, podcast production, newsletters, and mobile experiences.
THE SITUATION
She Plays operated as a fast-moving digital media startup focused on women’s sports coverage and fantasy gaming experiences. The platform required consistent daily publishing, cross-platform coordination, audience engagement, and operational structure across multiple channels.
THE CHALLENGE
Daily news publishing cadence
Managing editorial workflows
Coordinating newsletter + podcast releases
Maintaining website organization
Supporting fantasy gaming product experiences
Creating scalable backend systems with limited resources
WHAT I MANAGED
Website + Content Operations
Managed daily website publishing workflows
Organized content categories and editorial structure
Maintained homepage content updates
Coordinated SEO-focused article publishing
Newsletter + Audience Systems
Weekly newsletter production
Subscriber management workflows
Content scheduling and distribution
Podcast + Media Coordination
Weekly podcast release coordination
Guest scheduling and publishing support
Cross-platform promotional workflows
Product + Platform Coordination
Supported fantasy gaming mobile app operations
Helped coordinate digital product experiences
Managed cross-functional communication between content and product
Operations + Systems
Built workflows for repeatable publishing
Managed startup operations across multiple platforms
Organized backend processes and communication systems
THE RESULT
She Plays successfully operated as a multi-channel sports media platform with daily editorial output, recurring audience engagement, weekly podcast production, newsletter distribution, and a connected fantasy gaming experience.
