Meet the Founder Behind CTRL ALT LA

Hi, I’m Ashley! I believe healthy businesses are built on healthy systems.

Businesses don't fail overnight. They become unhealthy first. Growth becomes chaotic. Systems break down. Founders become overwhelmed. Priorities become unclear.

CTRL ALT LA helps founder-led businesses understand what’s really happening beneath the surface, then build the strategy, systems, and structure they need to operate more intentionally.

Through the Business MRI™, we assess the business as a whole, identify the root issues behind the symptoms, and create a clear Treatment Plan™ for what deserves attention next.That's why I created CTRL ALT LA: to help founders build healthier, more resilient businesses through clarity, intentional systems, and practical execution.

For the past 15+ years, I've helped organizations simplify operations, strengthen leadership, and build the structure needed for sustainable growth. I’ve spent my career being the person who sees how the pieces connect between operations, people, systems, technology, client experience, and growth. I’m usually brought in when there are a lot of moving parts, something isn’t working quite right, or a founder knows the business needs to operate differently but isn’t sure where to start.

Today, I help founders step back, diagnose what's holding their businesses back, and focus on the improvements that will make the greatest impact.

What Healthy Businesses Have in Common

• Clear strategy and priorities

• Sustainable systems and operations

• Strong client experiences

• Confident leadership

• Visibility into their numbers and performance

• Capacity to grow intentionally

Why Clients Choose CTRL ALT LA

• 15+ years of operations and business strategy experience

• Creator of the Business Health Framework™ and Business MRI™

• Practical implementation, not just recommendations

• Long-term strategic partnership focused on sustainable growth

• We diagnose before we prescribe solutions.