Meet the Founder Behind CTRL ALT LA

Hi, I’m Ashley! I believe healthy businesses are built on healthy systems.

That's why I created CTRL ALT LA: to help founder-led businesses build stronger operations through clear strategy, intentional systems, and practical execution.

Over the past 15+ years, I've helped organizations simplify operations, strengthen leadership, and create the structure needed for sustainable growth.

Today, I help founders step back, see the bigger picture, and focus on the improvements that will make the greatest impact.

What We Help With

• Clarifying business strategy

• Building operational systems

• Improving client experience

• Strengthening leadership

• Designing scalable processes

• Creating healthier businesses

Why Clients Choose CTRL ALT LA

• 15+ years of operations and business strategy experience

• Creator of the Business MRI™ methodology

• Practical implementation, not just recommendations

• Long-term strategic partnership focused on sustainable growth

Tools We Work In

Notion • ClickUp • Google Workspace • QuickBooks • Zapier • Squarespace • WordPress • Shopify • HoneyBook • Dubsado • GA4 • Many others :)