You’ve built something beautiful. The business behind it might not always feel that way.

I help founder-led studios clarify their operations so things run smoothly and the founder has less on their plate.

Hi there! I’m Ashley, founder of CTRL ALT LA. I work with founder-led studios that are doing strong creative work but feeling the weight of growth behind the scenes.

That usually looks like:

  • too much living in the founder’s head

  • unclear team ownership

  • workflows that work until they don’t

  • project delivery that feels heavier than it should

  • growth that starts to create friction instead of ease

My work is designed to bring structure to that operational layer so the business runs with more clarity, consistency, and calm.

The goal isn’t more complexity. It’s a business that runs more smoothly, supports the work well, and gives the founder more room to lead.

Ways to work together

VIP Day

A focused deep-dive to diagnose what’s not working, identify the highest-impact fixes, and map a clear operational plan.

14-Day Sprint

Hands-on implementation support to build key workflows, systems, and visibility into the business.

90-Day Fractional COO

Ongoing operational leadership to help the business run with greater structure, accountability, and ease.

Who this is for

This is usually a fit for founder-led studios that are:

  • growing quickly

  • managing multiple moving pieces

  • carrying too much operationally at the founder level

  • ready for stronger systems, clearer ownership, and better visibility

If this feels familiar, the best next step is to start with the Studio Operations Diagnostic.