Let’s Connect!

I’m Ashley Hart, founder of CTRL ALT LA. With more than a decade of experience in nonprofit leadership, startup growth, and organizational operations, I specialize in helping founders and organizations bring order to the chaos. My background spans operations, fundraising, marketing, and project management — all rooted in building systems and strategies that help organizations grow with confidence. I’m also a Wake Forest grad (Go Deacs!) and love to travel around the world!

I provide Fractional Operations services, which means I act as a part-time COO to support your business wherever you need it most. My work includes:

• Strategy & Leadership Support: Translate your goals into actionable plans, align teams, and implement accountability systems.

• Systems, Workflows & Tools: Audit and optimize workflows, create SOPs, and implement tools like Asana, ClickUp, Notion, or Airtable.

• Project & Team Management: Keep projects on track with clear timelines, roles, and communication.

• Marketing & Communications Operations: Coordinate newsletters, social media, campaigns, website updates, and content workflows.

• Executive & Administrative Support: Manage calendars, meetings, internal communications, and contractor coordination.

All support is tailored to your team’s size, growth stage, and unique operational needs.

I offer flexible engagement levels so you can choose the level of support that fits your business:

• Launch / Starter – For early-stage founders or solo teams.
  Focused on foundational systems, workflow audits, SOPs, and light project management.

• Scale / Growth – For growing teams needing regular operational support.
  Includes workflow implementation, executive support, marketing ops coordination, project tracking, and vendor management.

• Optimize / Full COO – For scaling companies requiring high-level oversight.
  Provides strategic planning, KPI dashboards, team alignment, budget/forecast support, partnership management, and change management.

Each tier is flexible and can be customized to meet your exact needs.

Pricing depends on the scope of work, the size of your team, and your business stage. Rather than a fixed rate, I offer customized packages that match the hours and services you need. Startups can also take advantage of special pricing, designed to help early-stage companies build strong operational foundations without overextending resources.

The best way to get an accurate estimate is to reach out for a consultation, where we can discuss your goals, priorities, and desired level of support.

Getting started is simple:

1. Schedule a Consultation Call – We’ll discuss your business, challenges, and priorities.

2. Define Your Scope & Goals – Together, we’ll outline the areas where I can provide the most value.

3. Tailor Your Fractional Operations Plan – We’ll create a customized engagement plan that fits your team, stage, and objectives.

From there, we can launch your first engagement and begin building the systems and processes that will help your business run smoothly and scale intentionally.

I blend big-picture strategy with practical execution. You won’t just get a report of recommendations — I roll up my sleeves and help implement. My goal is to leave you with systems, strategies, and tools that actually work for your team long-term, not just while I’m around.

Yes! Startups hold a special place in my heart, and I offer flexible, startup-friendly rates.

Absolutely. I can take on one-off projects, system redesigns, or campaign launches in addition to ongoing support.