Business MRI™
Find out what your business actually needs.
When something feels off, it's easy to start fixing symptoms. The Business MRI™ looks across your entire business to uncover what's working, identify what needs attention, and prioritize what to do next.
Not sure if it's the right fit? Take the Free Business Checkup™.
Most business problems don't exist in isolation. A marketing problem might actually be a positioning problem. A team problem might actually be a process problem. And adding more leads won't help if your client experience can't support the growth.
The Business MRI™ looks at your business as a whole across 10 essential pillars so we can separate symptoms from underlying issues.
You'll leave knowing what's healthy, what needs attention, and what deserves your focus first.
Stop treating symptoms.
A marketing problem might actually be positioning. A team problem might actually be process. Growing revenue might be exposing weaknesses somewhere else.
The Business MRI™ looks at the whole business before recommending what to fix.
Sound familiar?
Everything still depends on you.
You're constantly putting out fires.
You have too many competing priorities.
Something isn't working, but you're not sure why.
You're growing, but the business doesn't necessarily feel healthier.
The 10 Pillars of a Healthy Business
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Vision, mission, values, goals, business model.
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Positioning, messaging, differentiation, identity.
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Referrals, networking, content, campaigns.
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Pipeline, proposals, follow-up, close rate, pricing.
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Journey, communication, onboarding, offboarding, referrals.
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Processes, SOPs, project management, automation, technology stack, AI, documentation.
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Cash flow, profitability, pricing, forecasting, reporting.
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Data, reporting, analytics, decision-making.
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Decision-making, priorities, communication, vision, capacity.
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Hiring, onboarding, accountability, culture, delegation. Strategic expansion. and what’s next.
What You’ll Walk Away With
Business Health Report
A clear picture of what's healthy and what needs attention.
Health Scores Across 10 Pillars
See where your business is strongest and where vulnerabilities may exist.
Treatment Plan™
Prioritized recommendations for what to address now, next, and later.
30-Minute Debrief
We'll walk through the diagnosis together and answer your questions.
30-Day Follow-Up
We'll reconnect after you've had time to put the plan into action.
Your Business MRI™ Journey
From questions to clarity, and a clear plan forward.
01
Business MRI™ Kickoff Call
30 minutes
We’ll talk about your business, what brought you here, and what you most want clarity around.
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02
You Share
Business Health Questionnaire
You’ll complete your Business Health Questionnaire and share key information to help me understand your business before we go deeper.
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03
Business MRI™ Deep Dive
90 minutes
We’ll dig deeper into your business, goals, challenges, and opportunities across the 10 Pillars of Business Health.
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04
I Diagnose
Independent Assessment
I’ll assess everything we’ve uncovered and develop your personalized Business Health Report + Treatment Plan™.
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05
Business MRI™ Debrief
60 minutes
I’ll walk you through your diagnosis, findings, and Treatment Plan™ so you leave knowing what deserves your attention next.
PLUS: 30-DAY FOLLOW-UP
We’ll reconnect after you’ve had time to begin putting your Treatment Plan™ into action to check progress, answer questions, and revisit your priorities.
What Clients Are Saying
"CTRL ALT LA was an integral part in getting our design studio to a higher level of functionality, and when we rebranded, they seamlessly transferred all of our systems for us."
"CTRL ALT LA helped us step back, see the bigger picture, and create a clear path forward."
“The services they provide are very helpful for refining processes, improving project management, and adding structure to our studio’s overall organization.”
"CTRL ALT LA helped us step back, identify our biggest opportunities, and create a clear path forward."
Investment
$950
One comprehensive diagnosis designed to give you clarity on where your business stands, what deserves attention, and what to do next.
If you begin a 3-month Operating Partnership within 30 days of completing your MRI™, your $950 investment will be credited toward your first month.
Frequently Asked Questions
How long does the Business MRI™ take?
Most Business MRIs are completed within 1–2 weeks, depending on scheduling and how quickly your questionnaire and materials are submitted.
The process includes a 30-minute kickoff, Business Health Questionnaire, 90-minute Deep Dive, independent diagnosis, and 30-minute Debrief, followed by an included 30-day follow-up.
Is this only for new businesses?
Not at all. The Business MRI™ is designed for established businesses that want to improve systems, strengthen operations, and prepare for future growth.
Am I required to hire CTRL ALT LA afterward?
No. You'll receive your report and Treatment Plan™ regardless of whether you choose to continue working with us.
Can you help implement the recommendations?
Absolutely. Many clients continue with implementation projects or ongoing strategic support through our Operating Partner™ program.
Is the Business MRI™ customized?
Yes. Every assessment is tailored to your business, goals, and current stage of growth.
Why not just hire you immediately?
Because implementation without diagnosis often wastes time and money. The Business MRI™ ensures we're solving the right problems before investing in projects.