CONTRACTOR WEBSITE BUILD
THE SITUATION
A local contractor relied almost entirely on word-of-mouth referrals and had no clear online presence to support new business.
Their existing website was either:
outdated and hard to navigate
or nonexistent
Potential customers had no easy way to:
understand services
see past work
request a quote
As a result, opportunities were being missed — especially from local search and mobile users.
THE PROBLEM
Without a clear, conversion-focused website:
Visitors didn’t know what services were offered
Contact information was hard to find
There was no structured path to request a quote
The site didn’t support calls or text inquiries effectively
Mobile experience was inconsistent or unclear
The business relied on referrals, but had no system to convert new traffic into leads.
WHAT I BUILT
I designed and built a clean, lead-focused Wix website structured around how customers actually search and hire contractors.
The site was built to:
Clearly present core services
Highlight credibility and past work
Make it easy to call, text, or request a quote
Guide users toward taking action within seconds
The entire structure was simplified to reduce friction and support fast decision-making, especially on mobile.
THE RESULT
Clear path from landing → service → contact
Stronger first impression for new customers
Increased likelihood of inbound calls and quote requests
A site that supports ongoing lead generation instead of relying solely on referrals
The business now has a website that works as a tool, not just a placeholder.
KEY FEATURES
Service-focused homepage with clear entry points
Prominent “Call / Text / Request a Quote” CTAs
Mobile-first layout for fast navigation
Simplified service pages with clear descriptions
Contact form designed for quick inquiries
Clean structure that supports local SEO fundamentals
View site here.
Password: casestudy
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